Social media is becoming a pivotal point for marketers. Social media expansions are becoming a new trend for the new and old businesses. And why not so? Social media has the best public outreach anyone could have ever imagined.  For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Here are some facts based on social media and how it has helped marketing:

  • For context, as of July 2015, total worldwide population is 7.3 billion
  • The internet has 3.17 billion users
  • There are 2.3 billion active social media users
  • 91% of retail brands use 2 or more social media channels
  • Internet users have an average of 5.54 social media accounts
  • Social media users have risen by 176 million in the last year
  • 1 million new active mobile social users are added every day. That’s 12 each second
  • There are 1.65 billion active mobile social accounts globally

Broken down site by site, the latest numbers for social networks are as follows:

User numbers

  • 4Chan: 11 million users
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  • Airbnb: 50 million users
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  • Facebook: 1.65 billion users
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  • Flickr: 112 million users
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  • Google+: 300 million users
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  • Instagram: 400 million users
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  • LinkedIn: 300 million users
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  • MySpace: 50.6 million users
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  • Periscope: 10 million users
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  • Pinterest: 100 million users
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  • Reddit: 36 million accounts
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  • Snapchat: 100 million users
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  • Twitter: 320 million users
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  • Wechat: 1.12 billion users
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  • Weibo: 600 million users
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  • WhatsApp: 900 million users
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  • Youtube: Over 1 billion users

Social media business statistics

  • Social networks earned an estimated $8.3 billion from advertising in 2015
  • 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago
  • Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
  • People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
  • 96% of the people that discuss brands online do not follow those brands’ owned profiles
  • 78 percent of people who complain to a brand via Twitter expect a response within an hour

Social video statistics

  • Facebook now sees 8 billion average daily video views from 500 million users
  • Snapchat users watch 6 billion videos every day
  • US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices
  • 78% of people watch online videos every week, 55% watch every day

Facebook statistics

  • Facebook adds 500,000 new users every day; 6 new profiles every second
  • 72% of all online US adults visit Facebook at least once a month
  • The average (mean) number of friends is 338, and the median (midpoint) number of friends is 200
  • Half of internet users who do not use Facebook themselves live with someone who does
  • Of those, 24% say that they look at posts or photos on that person’s account
  • There are an estimated 81 million fake Facebook profiles
  • The most popular page is Facebook for Every Phone, with 509,772,152 likes
  • There are 40 million active small business Pages
  • But only 2 million of those businesses pay for advertising
  • Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands

Twitter statistics

  • 500 million people visit Twitter each month without logging in
  • There is a total of 1.3 billion accounts, but only 320 million are active
  • Of those, 44% made an account and left before ever sending a Tweet
  • The average Twitter user has 208 followers
  • But 391 million accounts have no followers at all
  • There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
  • Twitter’s top 5 markets (countries) account for 50% of all Tweets
  • It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth
  • 65.8% of US companies with 100+ employees use Twitter for marketing
  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

Youtube statistics

  • 300 hours of video are uploaded to Youtube every minute
  • There are 3.25 billion hours of video watched each month
  • More than half of YouTube views come from mobile devices
  • The average mobile viewing session lasts more than 40 minutes
  • The user submitted video with the most views is “Charlie bit my finger”, with 834,956,899 views
  • On average, there are 1,000,000,000 mobile video views per day
  • In 2014, the most searched term was music. The second was Minecraft