Social media is an extremely important channel for promoting your business nowadays. For start-ups, it is the best way to let the world be acquainted with them and gain popularity in a short time. However, a proper advertising is always needed to achieve this. With a large customer base and chances to penetrate the competitors market easily, social media provides the base to bring up your outreach. Here are a few tips that should be kept in mind while advertising on social media:
- Bring new life to old content:
Evergreen content is your friend.Find your most popular posts and those that rank highly and update them as needed. Then reshare them across your social channels to draw new attention to those articles.
- Sharing posts at the best times:
There may not an exact best time to post, but data analytics firm SumAll found the optimum times to post on various platforms as follows: 9 a.m. to 11 a.m. EST for Google +, 1 p.m. to 3 p.m. for Twitter, 1 p.m. to 4 p.m. for Facebook, 7 p.m. to 10 p.m. for Tumblr, 5 p.m. to 6 p.m. for Instagram, and 8 p.m. to 11 p.m. for Pinterest.
- Adding media to your posts:
Adding images, videos and audios to your text post grabs more attention and the post seems more attractive. The message is received loud and clear. Your post is likely to get more shares if it contains digital media.
There are myriad ways to blog—long-form, short-form (micro blogging), image-only and more. Your regular blog is a good place to write longer-form posts when needed. To get the most out of your efforts, make sure your blog is mobile-friendly. You can test it with Google’s Mobile-Friendly Test.
- Encourage customer feedback:
If you’d like to have more customer feedback on your product or service, give your customers a reason to help you out. The key is to offer customers something of value that fits into your business model. For example, discounts and a chance to win a prize usually serve as great motivators. Customer feedback gains you the trust and you come out as a reliable brand.
- Employ info graphics:
Info graphics explain information clearly and visually. People are more comfortable with data when presented in a graphical format. Whether you create one yourself or hire a graphic designer, be sure to include your company’s name and URL. That way your work is attributed to your business as it moves across the social sphere.
Millennials are digital natives. They’ve grown up in an online world where content is easy to access and is available 24/7. In addition, compared to their parents and grandparents, Millennials are typically more willing to share personal information and opinions with businesses they engage with online. Become familiar with these digital natives’ expectations and behaviors, and build them into your updates, customer service and social media tactics.
- Special care for the content:
Whether you want to share your success stories or meet the customers’ needs, don’t let a single person handle the posts. It should rather be handled by a team so that you have access to put up more refined ideas on the content.
- Add offer value:
Adding offer value represents your product to be trustworthy and of high standards. Offer free webinars, downloadable ebooks, free consultations or discounts to demonstrate the benefits of your products and services, while giving customers immediate assistance with something they’ve already identified an interest in.
- Tapping into snapchat and instagram:
Share your brand photos and videos to maximum attention. Showcase your product and services, feature clear calls into action, and use popular hashtags.
- Use Google analytics:
Why pour money and resources into campaigns that aren’t effective? A/B testing (or split testing) is the best way to find out what’s working and what’s not. You can use Google Analytics to run a test to discover which social media tactics are working best. Then you can run further tests on your most popular platform to see whether images, links or text affect click-throughs and comments. For example, are your Facebook ads doing the best they can?