Marketing careers have always been attractive to the young individuals due to their high-profile job descriptions and well paid jobs. However, these jobs are not only about making posters and viral videos. There’s a lot more to it. A lot of specialization, effort and travelling are required in marketing jobs, not to mention that perception of the market is fatally essential. Here’s an insight into the various jobs that marketing careers have to offer:

 

ADVERTISING: Advertising involves going through all concepts of marketing from initiation to the execution of a strategy.

  • Advertising Manager: develops, implements, and manages the company's advertising strategy, both from a business, sales and technical perspective. It is their job to Initiate and manage discussion and sales with sponsor and agencies.
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  • Advertising Sales Director: has most functions as that of an Advertising Manager but they also develop budgets and projections for advertising. They are generally responsible for managing a group of advertising sales representatives.
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  • Account Executive: maintains relationships and favorable contacts with current and potential advertising accounts. They spend time developing relationships in order to acquire new accounts.
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  • Account Coordinators: are responsible for organizing advertising for print media. They coordinate scheduling and promotions to ensure client satisfaction and project completion.
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  • Media Director/Coordinator:  manages the purchasing of print space in newspapers and magazines, and broadcast time on radio and television for the clients of the advertising agency. They use statistical models to determine the best media plan for the client, based on maximum media effectiveness for the client.
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  • Media Buyer: is responsible for purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client.
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​​​​​​​BRAND MANAGEMENT: involves distilling the brand’s essence, mapping out competitors in brand industry, identifying marketing opportunities.

  • Brand/Product Manager: Brand managers plan, develop, and direct the marketing efforts for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development, and finance.
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  • Product Development Manager: specializes in the development and planning. They are responsible for finding opportunities in the marketing of consumer products, consumer services, hospital and medical services, and public service programs. Persons involved in product development must have skills and understanding in marketing research, sales forecasting, and promotional planning. Their mission is to successful take a product from concept to commercialization.
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MARKET RESEARCH: involves researching the intended target. Research involves the first process of understanding the consumer, what their needs are, what their purchasing habits are, and how they view themselves in relation to the rest of the world.

  • Market Research Director: directs and oversees an organization's marketing policies, objectives, and initiatives. It is their responsibility to review changes to the marketplace and industry and adjusts marketing plan accordingly.
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  • Market Research Manager: directs and coordinates activities concerned with market research and development of new concepts, ideas, basic data on, and applications for, organization's products, services, or ideologies.
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  • Market Research Supervisor: supervises activities concerned with market research and collection and analysis of information used to help determine the demand for products or services.
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  • Market Analyst: collects and analyzes data to evaluate existing and potential product and service markets. It is their responsibility to identify and monitor competitors and research market conditions or changes in the industry that may affect sales.

 

PUBLIC RELATIONS: managing communication with media, consumers, employees, investors and general public. They will often write press releases to promote new products or to keep the investment community informed of business partnerships, financial results, or other company news.

  • Public Relations Specialist:  prepares and disseminates information regarding an organization through newspapers, periodicals, television and radio and other forms of media. They are responsible for PR activities within communications departments of larger organizations, and responsibilities are similar to what account executives handle within PR agencies.
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  • Public Relations Director: develops and implements their company's overall strategic public relations programs. Programs may often include media relations, community relations, internal communications and investor relations.
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  • Corporate Communications Manager: creates, implement and oversee communications programs that effectively describe and promote the organization and its products. They often assist in the preparation of presentations and/or speeches geared toward employees and consumers. It's not uncommon for them to provide supervision and direction to staff.
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  • Press Secretary: serve as a liaison between the media, the public and government. They handle requests from newspaper, radio and television reporters, draft press releases, guest columns and speeches and organize events such as press conferences.

 

By Piyush Barskar

Source: marketing.about.com, www.allbusinessschools.com