HOME
About Us
Services
Portfolio
Case Study
Contact
✕
Client Creative Brief
CLIENT CREATIVE BRIEF
1.Company Details
arrowup6
Business Name
*
Contact Person
Phone
Website/URL
Facebook
Instagram
List all your brand's locations and branches where customers can visit or make purchases. Additionally, if your products are available through third-party retailers or merchandisers
2.Business Overview
arrowup6
Briefly describe your business and industry:
*
What are your main products or services?
What sets your brand apart from competitors?
*
What are your primary sales channels (e.g., website, physical store, e-commerce, social media)?
Who are your main competitors? (List names or links)
*
What are the biggest challenges your business is currently facing?
3. TARGET AUDIENCE
arrowup6
Who is your ideal customer? (Demographics, interests, behaviors, etc.)
What customer problems do your products/services solve?
What are the top three pain points of your target audience?
How do your customers currently find and purchase your products/services?
Do you have existing customer buyer persona? If so, please share. add link
4. BRAND IDENTITY
arrowup6
What are your brand’s core values?
Authenticity – Staying true to the brand’s mission and values.
Integrity – Honest, ethical, and transparent in all interactions.
Innovation – Always seeking new ideas and creative solutions.
Quality – Commitment to providing top-tier products/services.
Customer-Centric – Focused on delivering an excellent customer experience.
Sustainability – Environmentally and socially responsible business practices.
Trustworthiness – Building long-term, reliable relationships with customers.
Community-Oriented – Supporting and engaging with local or global communities.
Passion – Deep enthusiasm for the industry, products, and services.
Excellence – Striving for the highest standards in everything.
Brand Personality Traits:
*
Modern & Trendy
Luxury & Premium
Playful & Fun
Professional & Reliable
Bold & Confident
Minimalist & Clean
Innovative & Tech-Savvy
Warm & Friendly
Artistic & Creative
Traditional & Timeless
Branding guidelines if available URL
Brand guide line File Upload
Drop a file here or click to upload
Choose File
Maximum file size: 516MB
5. MARKETING GOALS & STRATEGY
arrowup6
What are your primary marketing objectives?
*
Brand awareness
Sales
Audience engagement
Lead generation
What key messages do you want to convey to your audience?
your last Quarter Revenue
5000000
6. CONTENT & CREATIVE DIRECTION
arrowup6
Are there any specific call-to-action messages you want to use in your content?
Preferred Language to use on Designs TOV & Captions
*
Arabic
English
Tone of Voice Guidelines
*
Formal & Professional
Casual & Friendly
Playful & Fun
Authoritative & Expert
Luxury & Sophisticated
Minimalist & Clean
Inspiring & Motivational
Trustworthy & Reassuring
Edgy & Bold
Youthful & Trendy
Are there any brands, styles, or campaigns that inspire you?
(Provide references if possible) URL
(Provide references if possible) upload file
Drop a file here or click to upload
Choose File
Maximum file size: 516MB
8. ADDITIONAL NOTES
arrowup6
Are there any misconceptions about your brand that you would like to correct?
Is there anything else we should know about your business, brand, or expectations?
9. Attachments
arrowup6
Add link to your product/services photos and materials or any other assets.
Website/URL
Submit
If you are human, leave this field blank.
Quotation
Looking forward to be working with you.